11/9/2023 0 Comments Consumer checkbook subscription![]() “Businesses can get in touch with person that writes a negative review and make amends. Companies that are A-B rated are eligible to advertise with Angie’s List, but they must offer a discount with that advertisement and if their grades fall below a B, we pull their advertising." Hicks also noted that the company puts itself through an outside audit in order to determine that the data-handling process is fair to all businesses listed on the site, and that these audits have "always found Angie's List reviews a fair, impartial, trustworthy source."Īngie’s List isn’t the only review service that drew concern from Consumer Reports: Blyskal had words of caution for Yelp users, as well. The companies’ A-F ratings are the average of the consumer reviews we receive. The consumers give the reviews and assign grades. Everything at Angie’s List starts with the consumers. ![]() In a statement, Angie's List founder and CMO Angie Hicks said, "Angie’s List is built on a foundation of fairness and transparency. I don’t think they’re being straight with the public on that.” “If you’re looking for contractor, you’re only going to look at first page or two. While companies do not pay to be listed on Angie’s List, companies can pay to appear higher up in the search results – which Blyskal believes compromises the validity of the Angie’s List sorting system. It’s not advertising Coca Cola, it’s advertising from the companies they rate,” explained Jeff Blyskal, a senior editor for Consumer Reports. ![]() “ makes a big point to say they’re consumer-driven, when in fact 70% of their revenue comes from advertising. ![]() That said, the consumer publication had some harsh words for Angie's List and its ilk. It's worth noting, of course, that Consumer Reports works in this review environment, and while they do not review local restaurants and services in the same manner as Google+ Local and Yelp, it has found that online reviewers have encroached upon its business. Consumer Reports studied six different consumer review sites – Angie’s List, the Better Business Bureau (BBB), Consumers’ Checkbook, Google+ Local, Porch and Yelp – and found, perhaps unsurprisingly, that not all are as trustworthy as they claim to be. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |